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Services marketing : people, technology, strategy/ Christopher Lovelock and Jochen, Wirtz, Jochen

By: Lovelock, ChristopherContributor(s): Wirtz, Jochen

Material type: TextText

Language: English Publication details: USA, Pearson: 2007

Description: xx, 648p.: 24cm

ISBN: 0132056763

Subject(s): Marketing

DDC classification: 658.8

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