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The Strategic Brand management: Building, Measuring and Managing Brand Equity/ Kevin Lane Keller

Material type: Text Text

Language: English Publication details: New Delhi: Prentice hall of India, 2003

Description: xxvi, 788p.: 21 cm

ISBN: 8175542918

Subject(s): Marketing

DDC classification: 658

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Holdings
Item type	Current library	Call number	Vol info	Copy number	Status	Date due	Barcode
Book	Health, Marketing & Eng Language 17B	658KAN (Browse shelf(Opens below))		1	Available		006509
Book	Health, Marketing & Eng Language 17B	658 KES (Browse shelf(Opens below))	2003		Available		006288

Previous								Next
Previous	658.8342 SCC Consumer behavior/	658.84 MAR 6 ed. 2004 Marketing channels	658DAG The GMAT Advantage	658KAN The Strategic Brand management: Building, Measuring and Managing Brand Equity/	658MIH Personnel Human Resource Management: A Diagnostic Approach	665.75492 SIR 2004 The Readymade Garment Industry of Bangladesh	694 HAM Modern Timber Design/	Next

Includes index

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