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Marketing Research: An Applied Orientation/ Naresh K. Malthotra

By: Malthotra, Naresh K

Material type: TextText

Language: English Publication details: New Delhi Prentice-Hall International Inc. 2007

Edition: 5th ed

Description: xxv, 809p.: 24cm

ISBN: 81-203-3044-7

Subject(s): Marketing

DDC classification: 658.83

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