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Principles of Marketing/ Philip Kotler and Gary Armstrong

By: Kotler , PhilipContributor(s): Armstrong, Gary

Material type: TextText

Language: English Publication details: New Jersy Pearson Education Inc. 2006

Edition: 11th ed

Description: xx,651 p.: 24 cm

ISBN: 0-13-146918-5

Subject(s): Marketing

DDC classification: 658.8

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