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Marketing Research: Thomas C. Kinnear and James R. Taylor An Applied Approach/

By: Kinnear, Thomas CContributor(s): Taylor, James R

Material type: TextText

Language: English Publication details: USA McGraw -Hill 1996

Edition: 15th ed

Description: xxii, 888 p.: 22cm

ISBN: 0079122523

Subject(s): Marketing

DDC classification: 658.83

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