Default cover image
Default cover image

Building, Measurung, and Managing Brand Equity

By: Kevin Lane Keller

Material type: TextText

Publication details: New Delhi ; Prentice-Hall International Inc. ; 2003

Edition: 2nd ed

ISBN: 81-203-2309-2

DDC classification: 658 KES

Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)