Building, Measurung, and Managing Brand Equity
Material type: Text
Publication details: New Delhi ; Prentice-Hall International Inc. ; 2003Edition: 2nd ed
ISBN: 81-203-2309-2
DDC classification: 658 KES
Material type: Text
Publication details: New Delhi ; Prentice-Hall International Inc. ; 2003Edition: 2nd ed
ISBN: 81-203-2309-2
DDC classification: 658 KES