TY  - BOOK
AU  - Keller, Kevin Lane
TI  - The Strategic Brand management: : Building, Measuring and Managing Brand Equity
SN  - 8175542918
U1  - 658 23
PY  - 2003///
CY  - New Delhi
PB  - Prentice hall of India
KW  - Marketing
N1  - Includes index
ER  -