Kotler, Philip  <br/><br/>
Marketing Management/ 
Philip Kotler 
 - 11th ed. 
 - New Jersey  Pearson Education  2003 
 - xxix,706 p.:  23 cm. 
<br/><br/>Include Index 
<br/><br/><label>ISBN: </label>0130336297 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOM