Trott, Paul  <br/><br/>
Innovation Management and New Product Development/ 
Paul Trott 
 - 4th ed. 
 - England  Pearson Education Limited  2008 
 - xxvii, 581p.:  23 cm. 
<br/><br/>Includes Index 
<br/><br/><label>ISBN: </label>978-0-273-71315-9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.575  / TRI