TY  - BOOK
AU  - Malthotra, Naresh K. 
TI  - Marketing Research: : An Applied Orientation
SN  - 81-203-3044-7
U1  - 658.83 23
PY  - 2007///
CY  - New Delhi
PB  - Prentice-Hall International Inc.
KW  - Marketing
N1  - Includes index
ER  -