TY  - BOOK
AU  - Kotler , Philip 
AU  - Armstrong, Gary
TI  - Principles of Marketing
SN  - 0-13-146918-5
U1  - 658.8   11 th
PY  - 2006///
CY  - New Jersy
PB  - Pearson Education Inc.
KW  - Marketing
N1  - Includes Index
ER  -