Kinnear, Thomas C.  <br/><br/>
Marketing Research:   An Applied Approach/ 
Thomas C. Kinnear and James R. Taylor 
 - 15th ed. 
 - USA  McGraw -Hill  1996 
 - xxii, 888 p.:  22cm. 
<br/><br/>Includes Index 
<br/><br/><label>ISBN: </label>0079122523 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.83     / KIM