TY  - BOOK
AU  - Kinnear, Thomas C. 
AU  - Taylor, James R. 
TI  - Marketing Research: : An Applied Approach
SN  - 0079122523
U1  - 658.83    23
PY  - 1996///
CY  - USA
PB  - McGraw -Hill
KW  - Marketing
N1  - Includes Index
ER  -