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1.
Principles of Marketing/ Philip Kotler and Gary Armstrong

by Kotler , Philip | Armstrong, Gary.

Edition: 11th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Jersy Pearson Education Inc. 2006Availability: Items available for loan: RAOWA Library (1)Call number: 658.8 KOP.

2.
Strategic Management and Business Policy Thomas L. Wheelen and J. David Hunger

by Wheelen, Thomas L | Hunger, J. David.

Edition: 13 thMaterial type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Jersy Pearson Education Inc. 2012Availability: Items available for loan: RAOWA Library (1)Call number: 658 WHS 13th ed..

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